Associations Now

MARCH 4, 2020

And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. Your feeds should be active and include a description of your organization, contact information, and important links. Are you presenting your organization the way you’d like to?

Recruiting 77

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Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic. AI and events.

Content 266

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Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

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Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

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MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word.

Marketing 98

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Associations Now

AUGUST 10, 2018

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? Many organizations can’t function properly without the willingness and help of volunteers.

Newsletter 48

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Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. If you don’t know, FIND OUT! Customer Service! Little Things Mean a Lot!

Marketing 150

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Associations Now

JANUARY 9, 2019

The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. Less popular were job-specific email newsletters, which just 5 percent of respondents had success with. But don’t shutter your job board just yet.

Social Media 68

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

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Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Host: Fridays@4. Mon 1/31 at 1 p.m.

Newsletter 195

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EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!

How To 130

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EventMobi: Association Events

SEPTEMBER 21, 2023

Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Why does member retention matter? Engage your members.

Strategy 130

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EventMobi: Association Events

JUNE 26, 2023

Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. What is Member Engagement? The solution? Foster a sense of community.

Member Engagement 130

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For millennials, , 62% prefer email over other marketing channels.

Marketing 52

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Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

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MultiBriefs

MAY 9, 2024

Not only has mass communication made it easier than ever to start an organization, but it's also led to more value being required to retain members and attract new ones. A simple breakdown of market segments can be done through highlighting generational differences and how reaching members in each one can be accomplished.

How To 52

How To millennials Social Media Newsletter 52

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

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Association Success

OCTOBER 23, 2020

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . The artificial intelligence-powered newsletter from rasa.io

Newsletter 78

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Reid All About it

MARCH 11, 2022

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Your marketing team constantly talks about the buyer’s journey. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Host: Content Marketing Institute.

LMS 195

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MemberClicks

AUGUST 9, 2022

According to recent research, more than a third (34%) of organizers forecast they’ll invest more in hybrid events in the next few years and 25% of the surveyed organizers plan to host 5-10 hybrid events annually. The best way to organize your hybrid event. There is no “best way” to organize or break out your hybrid event.

Tools 52

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Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Julie Frey, APR, CPRC. Expand your network.

Recruiting 60

Recruiting Recruitment Florida Certificate 60

EventMobi: Association Events

NOVEMBER 9, 2023

It’s never too late to update how your organization handles new membership orientation. Building out your new member orientation program allows you to: Introduce members to your organization (and its culture!). When new members join your organization, it’s important that they feel invested in your cause, resources, or opportunities.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI.

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Associations Now

AUGUST 31, 2016

Enter The Graphene Council , an organization founded by Terrance Barkan, CAE, nearly three years ago to serve researchers and entrepreneurs in the emerging nanotechnology field of graphene. And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. But what, exactly, is graphene?

Recruiting 64

Recruiting Recruitment Strategy Newsletter 64

Association Analytics

MARCH 13, 2024

Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores. Membership – This person works to get unengaged members more involved in the organization and target non-members for recruitment.

Review 169

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MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. How can you encourage them to lean into being active in your association or member organization? Fortunately, young members do realize the importance of participating in industry organizations. Reevaluate your young members’ journey.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

JANUARY 8, 2021

I hadn’t understood neurodiversity or its role in an inclusive organization until reading her explanation. 17 non-negotiable things your email newsletter needs right now. ( Jodi Harris, Content Marketing Institute ). Fri 1/8 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Las Vegas 370

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Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. ” The post Monday Buzz: The State of Nonprofit Newsletters appeared first on Associations Now.' Reading List of the Day.

Newsletter 40

Newsletter Survey Recruiting Recruitment 40

NXUnite

OCTOBER 4, 2023

For instance, you might promote their company in your marketing materials to help expand their reach in exchange for financial support. By cultivating relationships with these donors, you can increase the likelihood that they’ll continue to come back and donate to your organization again and again!  Happy fundraising!

Social Media 130

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MemberClicks

MAY 10, 2024

Finally, the Idaho Nonprofit Center leveraged its relationships with other regional organizations and institutions to build mutually beneficial partnerships and drive major revenue. Across all three organizations we spoke to, effective communication with members emerged as a constant. This turned out to be far from true.

Idaho 52

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Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Resource: Email Marketing vs. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 29, 2020

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370

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.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. They will be representing your organization.

Leadership 88

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Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge. every Monday.

Innovation 359

Innovation Las Vegas Communications Education 359

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. Now member value propositions have been playing a more critical role for membership organizations. What is a Value Proposition?

Discount 52

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Blue Sky eLearn

JANUARY 14, 2019

Your membership base is the heart of your organization, no matter what type of organization you work for. Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Prioritize social media engagement.

Strategy 157

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